Music is a global language. It transcends race, religion and politics. It’s a social scene that navigates between genres and has the power to move, inspire, and bring people together from all over the world. And from Tokyo to Paris, Mumbai to Bogota, Levi's® has always been there. Music is out social club. In this season, we'll document the people who make up this global community, whether on stage or in the crowd, backstage or with the fans. To show music's true global reach, we'll engage with regions to identify differen band (and fans) and document the way music us closer together. Beacuse no matter where you are ir what you listen to, we're all united by the beat.
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.